I am working on the slide deck for Thursday’s webinar Social Media Trends for Nonprofit Communicators in 2024 and thought I would share some of the data I am finding on how people feel about using AI to generate content.
One of the themes I am seeing is that AI use will skyrocket, but that is causing social medias users to be leery. Hootsuite research found that “62% of consumers say they are less likely to engage with and trust content is they know it was created by an AI application.”
Part of this distrust comes from not knowing what it real or fake on the internet. But with all signs pointing to AI use by marketers only increasing in the coming years, how can we utilize this helpful, time-saving tool while retaining our followers’ trust?
7 Ways to Build Trust Even When Using AI
- Know your audience and how they feel about AI
- Share authentic moments
- Focus on how your content makes someone feel or the experience they have when interacting with your brand
- Let your personality shine to humanize your content
- Show REAL people from you organization
- Be transparent if you do use AI for images
- Create AI policies to ensure regulations are in place to combat things like copyright infringements and bias
How to Find Authentic Moments
- How you keep doing it, even when it’s hard
- Talk about the flubs and frustrations
- What do you love?
- What do you talk about after work with friends and family?
- What are you learning?
- Honest reactions to news and culture
- Occasional memes that reflect how everyone is feeling
Ways to Show Personality
- Writing in first and second person
- Letting us know who is doing the posting
- Expressing an opinion
- Sharing losses as well as wins
- Making us smile
- Telling stories
