Year-End Fundraising Resources for You

Yep, it’s that time of year already. Year-End Fundraising Season.

But you aren’t going to wait til the last minute to plan your campaigns this year.

This year, you will have all your ducks in a row before you flip the calendar to November.

This year you will OWN year-end fundraising.

Here are some resources to help…

Live Webinar

The Beginner’s Guide to Planning a Successful Year-End Online Fundraising Campaign

Join online campaign expert, Kerri Karvetski, live on October 13th at 1:00 p.m. Eastern (10:00 a.m. Pacific) or listen to the recording afterwards as she lets you know how to draft your year-end strategy, how many emails to send and when to send them, how to integrate social media into your campaigns and how to measure it all when you’re done. Register now. 

Downloads

Blog Posts

(The number 5 is very popular this year)

Allyson Kapin shares her 5 Ways to Prep for the Best End of Year Fundraising Yet.

1. Prepare now for #GivingTuesday!
2. Make sure your donate button stands out.
3. Check in with your donors, your constituents, and your best allies.
4. Get your content calendar set up and approved.
5. Jump on a call with your board members and advisory council.

Gail Perry also has Top 5 Tips for a Profitable Year-End Campaign.

1. Say thanks first.
2. Prime your your donors before you ask.
3. Send repeated appeals and communications.
4. Include a specific ask.
5. Organize a timetable with special followups at year-end.

Caron Beesley at Salsa shares 8 Social Media Tips to Improve your Year-End Fundraising.

1. Develop a narrative and use social networks to amplify it
2. Choose your media
3. Incorporate donation tools into social media
4. Create a schedule
5. What to post?
6. Create urgency in your fundraising posts
7. Use social networks to get more email subscribers
8. Monitor and respond

Adam Weinger shared his 2 Strategies to Promote Matching Gifts and Year-End Fundraising on John Haydon’s blog.

Strategy 1:Promote Based on Deadlines

Strategy 2: Send out Thanks in the Spirit of the Holidays

Network for Good encourages you to Have Your Best December Ever by:

1. Getting Your Data in Order
2. Creating Your Plan Now
3. Zeroing in on Your Message
4. Optimizing Your Giving Experience
5. Trying a Peer-to-Peer Campaign for #GivingTuesday
6. Focusing on Retention

You got this!