About Us

Nonprofit Marketing Guide helps nonprofit communicators learn their jobs, love their work, and lead their teams.

We want you to be confident, effective, and happy in your communications work so that your nonprofit can be successful in changing the world for the better. We also want you to keep your professionalism and energy in the nonprofit sector, knowing that you could very well make more money in the corporate world.

That’s why we focus not only on the most effective marketing and communications tactics and strategies for nonprofits, but also on your personal wellness and growth in the work.

How We Are Different

We are a training and coaching company. That’s all we do.

Unlike most webinar providers in our sector, we are not using training to upsell you on software or consulting services. The training and coaching are our only services.

Public service is in our DNA. We (Kivi and Kristina) are sisters who come from a long line of public servants. Our elders include members of the Armed Forces, a nurse, a librarian, and clergy. Our spouses are a nonprofit executive director and a high school teacher. So while Nonprofit Marketing Guide is a private business that supports our two families, our desire to serve and to contribute to your success are at the center of our business model and world view.

What’s Important to Us

  • Understanding and Empathy

  • Enthusiastic Problem Solving

  • Being Direct and Pragmatic

  • Living Our Lives in Draft

  • Understanding and Empathy
  • Enthusiastic Problem Solving
  • Being Direct and Pragmatic
  • Living Our Lives in Draft
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  • Understanding and Empathy

    We are constantly listening to what nonprofit communicators need and empathize with them about all of the challenges of working in the nonprofit sector. Even though we are thought leaders in the nonprofit sector, we understand that our lived experiences and “our way” are not inherently more valuable than yours or anyone else’s.

  • Enthusiastic Problem Solving

    We approach problem solving with creativity and enthusiasm. We enjoy geeking out on process or technology when it leads to making nonprofit communicators’ lives easier or your work more successful.

  • Being Direct and Pragmatic

    While we constantly cheer for and defend nonprofit communicators, we also believe in being authentic, honest, and direct, even when conversations are hard. We are not particularly interested in theory. Instead, we focus on real-world practice and results. We never want to waste your time because we know you have little to spare.

  • Living Our Lives in Draft

    We make mistakes and get it wrong. But rather than quickly moving on, we learn as we go. Our next attempt will always be better than our last because we are committed to constant learning and doing better for ourselves and for you.

Meet the Guides

Kivi Leroux Miller
Kivi Leroux Miller
Kivi Leroux Miller is the Founder and CEO of Nonprofit Marketing Guide, where she is the lead trainer and coach for hundreds of nonprofit communicators and 32 participants in the Communications Director Mentoring Program each year. She is also the award-winning author of three books on nonprofit marketing and communications used in many university and certificate programs.

Because she can’t get enough of nonprofits and entrepreneurship for good, Kivi serves as the treasurer of the Davidson County Local Food Network and the Lexington Book Festival. She also runs a micro-bakery with her teenage daughter called Rabble & Rise Baking Co.

After attending college in the San Francisco Bay Area and a few years working in Washington, DC, Kivi moved to rural North Carolina where she has lived for the last twenty years with her husband, two teenage daughters, and seven rescue cats, including a tripawd. She enjoys year-round gardening, baking, vegetarian cooking, hiking, and kayaking.

Kristina Leroux
Kristina Leroux
Kristina Leroux is the COO at Nonprofit Marketing Guide where she helps nonprofit communicators find what they need to do their job better. She runs the All-Access Pass program, manages and contributes to the webinar and workshop series, manages the Nonprofit Marketing Guide Community, and runs the Nonprofit Marketing Guide blog to which she frequently writes including the popular #NPCOMMLIFE feature. If you have a question about anything at Nonprofit Marketing Guide, she’s your person!

Prior to coming on as a partner at Nonprofit Marketing Guide, she was a successful virtual assistant and worked with clients in the nonprofit sector like Network for Good and CharityHowTo moderating webinars, creating content, managing memberships programs, and more.

She is a very active lazy person who enjoys working out and playing tennis and pickleball as well as binge-watching television shows and movies while eating really bad snacks. Kristina lives in Auburn, Alabama with her husband, three kids, two bonus kids, and three rescue dogs.

Anysa Holder
Anysa Holder
Anysa Holder has spent nearly two decades working across nonprofits, healthcare, and finance, but the social impact sector is where she has always belonged. She currently serves in a senior leadership role at a national nonprofit while also consulting for organizations looking to strengthen their marketing, fundraising, and advocacy efforts.

She co-chairs a national network of fundraisers and serves on several advisory boards, including those focused on children’s mental health and university-level marketing education—both areas she is passionate about.

As a Senior Advisor with Nonprofit Marketing Guide, she brings that same passion to teaching and mentoring nonprofit professionals, helping them tell their stories more effectively and connect with the right audiences.

Anysa is a certified Project Management Professional (PMP), a pursuit fueled by her commitment to helping mission-driven organizations move from ideas to action. Whether launching a campaign, restructuring a team, or executing a new strategy, she thrives on creating the structure and momentum needed to turn big visions into meaningful impact.

Outside of work, she enjoys discovering new hiking trails with her fur-child, Paulo, and hosting LRDPs (Living Room Dance Parties) with family and friends. She recently earned her boating license and hopes to one day partner with local organizations to introduce more people to the water—an experience that, like her work, is all about guiding people through new territory with confidence and direction.

Erin Malone
Erin Malone
Erin Malone is a Senior Adviser at Nonprofit Marketing Guide where she leads webinars, workshops, and community events.

With 20 years of experience in communications for nonprofits, unions, and foundations, Erin specializes in helping organizations transform their mission, vision, and aspirations into compelling stories that resonate with their audiences. Whether through message development, branding, content creation, media relations, or executive coaching, she works at the intersection of communications and organizational development to foster impactful change.

She is also passionate about empowering teams with the skills and confidence to communicate effectively.

Erin is currently based in Brooklyn, NY but hails from a tiny town in Southern Illinois. When not nerding out on the latest trends in communications strategy, you can find her in her garden, on the dance floor, or at her workbench cutting gems and alloying metals.