126 Email Subject Line Ideas for Your #GivingTuesday Campaigns

Giving Tuesday is coming on Nov. 28. Are you ready?

If not, here are Ideas, Events and Additional Resources (like Social Media Toolkit and Press Release Template) to get you started.

I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. (READ: 7 Tips for Building an Incredibly Useful Email Swipe File.)

I’ve compiled other helpful copywriting lists that I still use to this day (GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series, DON’T MISS THIS: 70 Email Subject Line Ideas for Fundraising, Advocacy and Event Deadlines, YOU HAD ME AT HELLO: 54 Ideas for Strong Leads And Smooth Transitions in Your Appeals and Action Alerts, MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal), so I thought, why not Giving Tuesday!

First, some observations gathered from this research:

• Some orgs are starting Giving Tuesday early, inviting top supporters to “be the first to give” or offering them a special perk like discounted membership or a premium. I use this with my own clients and it has worked well.
• Fundraising double and triple matches are very common.
• Thank you and report back emails are not common (HINT: change that)
• Some orgs extended the day by extending a fundraising match to the day after Giving Tuesday (less noise and email volume)
• Hashtags are not necessary in email subject lines (save them for social media)
• Chesapeake Bay Foundation wins for best challenge (Subject line: Do this one thing, and I’ll jump in the Bay tomorrow)

Here are 126 email subject line ideas to fuel your copywriting and campaign creativity.

Subject Lines

1. #GivingTuesday challenge
2. #GivingTuesday Fail?
3. #GivingTuesday is the new Black (Friday)
4. 5 Reasons to #GiveToReefs on #GivingTuesday
5. 7 Ideas for #GivingTuesday
6. A Progressive #GivingTuesday Message
7. A special day is coming
8. A special Giving Tuesday challenge for Kerri
9. Are you ready, Kerri?
10. Be the first to give Trees for Wildlife
11. Celebrate Giving Tuesday by giving back!
12. Do this one thing, and I’ll jump in the Bay tomorrow
13. Don’t Let the Night Slip Away
14. Fight hate with Love + Power on #GivingTuesday
15. FINAL HOURS: #GivingTuesday ends soon!
16. Get a Head Start on Giving Tuesday!
17. Get in early! Pass the Hope for Giving Tuesday
18. Give Back on #GivingTuesday
19. Give Back to Nature on #GivingTuesday
20. Give back to your river on #GivingTuesday
21. Give food. Give love. #GivingTuesday.
22. Give Trees for Wildlife—Giving Tuesday!
23. Giving Tuesday – Celebrate and support our farmers and community
24. Giving Tuesday is Here!
25. Hi
26. Hours left
27. How to do good that lasts longer
28. It’s #GivingTuesday. Today’s the day to change lives.
29. It’s all on the line.
30. It’s Giving Tuesday, Kerri. Be a Hero.
31. Just following up
32. Kerri, hate can’t win: 2-to-1 match until midnight
33. Make every last drop count on #GivingTuesday
34. Making our work possible
35. Maximize your impact
36. Moms don’t give up. EVER.
37. More urgent than ever
38. My Giving Tuesday challenge to you
39. Net Neutrality is on the chopping block
40. NOM Needs Your Support this “Giving Tuesday”
41. On this #GivingTuesday, join us in giving back to the ocean
42. Our work just got more necessary
43. Pledge to #GiveTime this #GivingTuesday
44. RE: No time to waste. Stopping Trump’s climate agenda starts now.
45. Reminder: Give on #GivingTuesday
46. Rising to End Violence Against Women & Girls, Support the Movement on #GivingTuesday
47. Save the date for #GivingTuesday
48. Save the date! A movement is coming.
49. See Candice Bergen’s Giving Tuesday offer?
50. Show New York water some love on #GivingTuesday
51. Show Off Your #Unselfie
52. Special offer for you: Today only!
53. Stand up to Trump on #GivingTuesday
54. Stand up to Trump on #GivingTuesday
55. swimming in November
56. Thank you
57. The most meaningful gift you can give
58. There’s still time to help – #GivingTuesday
59. This Giving Tuesday: Take on Trump!
60. This is just the beginning
61. Today is #GivingTuesday – Please #GiveToReefs
62. Today is the day: Help cure Parkinson’s
63. TODAY: 24 Hours of MomsRising. Join the fun!
64. Today’s the day.
65. Tomorrow is #GivingTuesday!
66. Tomorrow is Giving Tuesday – What’s in it for you?
67. Tomorrow’s #GivingTuesday. Fine a place in your heart to give.
68. Trump vs Giving Tuesday
69. UPDATE: We’re So Close to Our Goal!
70. Watch LIVE: Movie Stars, Science and a Game of Hoops
71. We still need you. With your help, we can do more.
72. What’s better than one oyster? Read this email to find out.
73. When Trump threatens MoveOn
74. World AIDS Day AND Giving Tuesday!
75. Your #GivingTuesday gift

Match Subject Lines

76. [MATCH] Hours left to double your gift, Kerri
77. #GivingTuesday starts early for the SPLC. Triple your support today!
78. #GivingTuesday TRIPLE MATCH is almost over
79. 4x the fight for wildlife on Giving Tuesday
80. DEADLINE: #GivingTuesday gifts doubled!
81. DOUBLE animals ? ?Giving Tuesday ??
82. Double HOPE this #GivingTuesday!
83. Double your gift on #GivingTuesday
84. Double your impact for #GivingTuesday
85. Double Your Impact for Generations this Giving Tuesday
86. Double your impact on #GivingTuesday
87. FINAL HOURS: Giving Tuesday match
88. Giving Tuesday Match
89. Giving Tuesday matching opportunity – there’s still time!
90. Giving Tuesday: 2-to-1 match challenge
91. Giving Tuesday: All donations MATCHED
92. Giving Tuesday: Last day to have your gift matched
93. HOURS LEFT: Double your power for women and families
94. Hours Left: Help Meet Our #GivingTuesday Match Goal
95. Just hours left to match your gift
96. Kerri, say no to hate: 2-to-1 match until midnight
97. MATCH this Trump (Double your Donation)
98. MATCH: Three reasons to give to Heifer right now, Kerri
99. Match! Make Bigger Change This Giving Tuesday
100. MATCHING GOAL: $50,000 by midnight
101. Midnight deadline: #GivingTuesday TRIPLE match!
102. Only Hours Left: Give Trees for Wildlife—Giving Tuesday!
103. Rise with us. Double your power for moms and families.
104. SECOND MATCH: So much HOPE today!
105. This #GivingTuesday your gift doubles!
106. Today only: 1 way to give, 2x the money, 4 ways to stop Trump
107. TODAY ONLY: Gifts Doubled!
108. TODAY ONLY: Your donation goes 3x as far
109. Today only: Your donation will be tripled
110. Today only: Your gift doubled
111. Today Only: Your gift to the Earth, matched $3-for-$1
112. Today’s the day! Your gift will be TRIPLED!!!
113. Tonight Your Gift Makes Double the Impact
114. TRIPLE MATCH: Fight back this #GivingTuesday
115. URGENT response needed: All gifts DOUBLED!
116. Your Giving Tuesday gift will be matched!

Match Extension Subject Lines

117. 24 more hours to stand up to Trump!
118. Friends, we still need you!
119. Good news: match EXTENDED
120. MATCH EXTENSION: Your gift tripled
121. Today Only – Giving Tuesday match EXTENDED

Thank You Subject Lines

122. A tasty thank you for #GivingTuesday
123. Giving Tuesday success – thanks to you!
124. it happened
125. Thank you
126. YOU made it happen!

Got  a favorite? Or a pearl of wisdom to share with readers? Leave a comment.