If not, here are Ideas, Events and Additional Resources (like Social Media Toolkit and Press Release Template) to get you started.
I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. (READ: 7 Tips for Building an Incredibly Useful Email Swipe File.)
I’ve compiled other helpful copywriting lists that I still use to this day (GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series, DON’T MISS THIS: 70 Email Subject Line Ideas for Fundraising, Advocacy and Event Deadlines, YOU HAD ME AT HELLO: 54 Ideas for Strong Leads And Smooth Transitions in Your Appeals and Action Alerts, MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal), so I thought, why not Giving Tuesday!
First, some observations gathered from this research:
- Some orgs are starting Giving Tuesday early, inviting top supporters to “be the first to give” or offering them a special perk like discounted membership or a premium. I use this with my own clients and it has worked well.
- Fundraising double and triple matches are very common.
- Thank you and report back emails are not common (HINT: change that)
- Some orgs extended the day by extending a fundraising match to the day after Giving Tuesday (less noise and email volume)
- Hashtags are not necessary in email subject lines (save them for social media)
- Chesapeake Bay Foundation wins for best challenge (Subject line: Do this one thing, and I’ll jump in the Bay tomorrow)
Here are 126 email subject line ideas to fuel your copywriting and campaign creativity.
Subject Lines
- #GivingTuesday challenge
- #GivingTuesday Fail?
- #GivingTuesday is the new Black (Friday)
- 5 Reasons to #GiveToReefs on #GivingTuesday
- 7 Ideas for #GivingTuesday
- A Progressive #GivingTuesday Message
- A special day is coming
- A special Giving Tuesday challenge for Kerri
- Are you ready, Kerri?
- Be the first to give Trees for Wildlife
- Celebrate Giving Tuesday by giving back!
- Do this one thing, and I’ll jump in the Bay tomorrow
- Don’t Let the Night Slip Away
- Fight hate with Love + Power on #GivingTuesday
- FINAL HOURS: #GivingTuesday ends soon!
- Get a Head Start on Giving Tuesday!
- Get in early! Pass the Hope for Giving Tuesday
- Give Back on #GivingTuesday
- Give Back to Nature on #GivingTuesday
- Give back to your river on #GivingTuesday
- Give food. Give love. #GivingTuesday.
- Give Trees for Wildlife—Giving Tuesday!
- Giving Tuesday – Celebrate and support our farmers and community
- Giving Tuesday is Here!
- Hi
- Hours left
- How to do good that lasts longer
- It’s #GivingTuesday. Today’s the day to change lives.
- It’s all on the line.
- It’s Giving Tuesday, Kerri. Be a Hero.
- Just following up
- Kerri, hate can’t win: 2-to-1 match until midnight
- Make every last drop count on #GivingTuesday
- Making our work possible
- Maximize your impact
- Moms don’t give up. EVER.
- More urgent than ever
- My Giving Tuesday challenge to you
- Net Neutrality is on the chopping block
- NOM Needs Your Support this “Giving Tuesday”
- On this #GivingTuesday, join us in giving back to the ocean
- Our work just got more necessary
- Pledge to #GiveTime this #GivingTuesday
- RE: No time to waste. Stopping Trump’s climate agenda starts now.
- Reminder: Give on #GivingTuesday
- Rising to End Violence Against Women & Girls, Support the Movement on #GivingTuesday
- Save the date for #GivingTuesday
- Save the date! A movement is coming.
- See Candice Bergen’s Giving Tuesday offer?
- Show New York water some love on #GivingTuesday
- Show Off Your #Unselfie
- Special offer for you: Today only!
- Stand up to Trump on #GivingTuesday
- Stand up to Trump on #GivingTuesday
- swimming in November
- Thank you
- The most meaningful gift you can give
- There’s still time to help – #GivingTuesday
- This Giving Tuesday: Take on Trump!
- This is just the beginning
- Today is #GivingTuesday – Please #GiveToReefs
- Today is the day: Help cure Parkinson’s
- TODAY: 24 Hours of MomsRising. Join the fun!
- Today’s the day.
- Tomorrow is #GivingTuesday!
- Tomorrow is Giving Tuesday – What’s in it for you?
- Tomorrow’s #GivingTuesday. Fine a place in your heart to give.
- Trump vs Giving Tuesday
- UPDATE: We’re So Close to Our Goal!
- Watch LIVE: Movie Stars, Science and a Game of Hoops
- We still need you. With your help, we can do more.
- What’s better than one oyster? Read this email to find out.
- When Trump threatens MoveOn
- World AIDS Day AND Giving Tuesday!
- Your #GivingTuesday gift
Match Subject Lines
- [MATCH] Hours left to double your gift, Kerri
- #GivingTuesday starts early for the SPLC. Triple your support today!
- #GivingTuesday TRIPLE MATCH is almost over
- 4x the fight for wildlife on Giving Tuesday
- DEADLINE: #GivingTuesday gifts doubled!
- DOUBLE animals ? ?Giving Tuesday ??
- Double HOPE this #GivingTuesday!
- Double your gift on #GivingTuesday
- Double your impact for #GivingTuesday
- Double Your Impact for Generations this Giving Tuesday
- Double your impact on #GivingTuesday
- FINAL HOURS: Giving Tuesday match
- Giving Tuesday Match
- Giving Tuesday matching opportunity – there’s still time!
- Giving Tuesday: 2-to-1 match challenge
- Giving Tuesday: All donations MATCHED
- Giving Tuesday: Last day to have your gift matched
- HOURS LEFT: Double your power for women and families
- Hours Left: Help Meet Our #GivingTuesday Match Goal
- Just hours left to match your gift
- Kerri, say no to hate: 2-to-1 match until midnight
- MATCH this Trump (Double your Donation)
- MATCH: Three reasons to give to Heifer right now, Kerri
- Match! Make Bigger Change This Giving Tuesday
- MATCHING GOAL: $50,000 by midnight
- Midnight deadline: #GivingTuesday TRIPLE match!
- Only Hours Left: Give Trees for Wildlife—Giving Tuesday!
- Rise with us. Double your power for moms and families.
- SECOND MATCH: So much HOPE today!
- This #GivingTuesday your gift doubles!
- Today only: 1 way to give, 2x the money, 4 ways to stop Trump
- TODAY ONLY: Gifts Doubled!
- TODAY ONLY: Your donation goes 3x as far
- Today only: Your donation will be tripled
- Today only: Your gift doubled
- Today Only: Your gift to the Earth, matched $3-for-$1
- Today’s the day! Your gift will be TRIPLED!!!
- Tonight Your Gift Makes Double the Impact
- TRIPLE MATCH: Fight back this #GivingTuesday
- URGENT response needed: All gifts DOUBLED!
- Your Giving Tuesday gift will be matched!
Match Extension Subject Lines
- 24 more hours to stand up to Trump!
- Friends, we still need you!
- Good news: match EXTENDED
- MATCH EXTENSION: Your gift tripled
- Today Only – Giving Tuesday match EXTENDED
Thank You Subject Lines
- A tasty thank you for #GivingTuesday
- Giving Tuesday success – thanks to you!
- it happened
- Thank you
- YOU made it happen!
Got a favorite? Or a pearl of wisdom to share with readers? Leave a comment.