What’s the difference between ambassador/influencer marketing, peer-to-peer marketing, and word of mouth marketing?

Peer-to-peer marketing is more organized and actively managed than word of mouth marketing. It also involves many more people than ambassador/influencer marketing.

Peer-to-peer fundraising gets a lot of coverage in our sector, but fundraising isn’t always the goal. Get Out the Vote operations by political campaigns are a good example of peer-to-peer marketing.