I released a new free e-book this week called 25 Metaphors Nonprofits Can Use to Get Their Messages Across – and the Decrepit Dozen to Avoid. It’s the first in the new “Ideas for Nonprofit Writers” series that I’m creating for you.
This e-book will help you make complicated or foreign messages feel simple and familiar to your supporters by showing you how to use metaphors in your messaging.
It includes examples of how nonprofits can use metaphors to
- Clarify their niche
- Make the technical feel more touchy
- Overcome resistance
- Bring data to life
The e-book includes a simple five-step approach to working with metaphors, including a list of nearly 20 questions you can use to explore a metaphor more fully.
You’ll also find 25 metaphors that you can use in your messaging, along with the “Decrepit Dozen” that we recommend you avoid.
For example, we show you how to stop using “building bridges” to talk about making connections by replacing it with parenting and family metaphors. A second example shows you how to replace “helping hands” when talking about providing aid by using travel metaphors instead.
You’ll also discover a list of additional resources.
Members of the Nonprofit Marketing Guide Learning Center can download this 8-page e-book at no charge (membership is free, but registration is required).
