If you haven’t led a nonprofit website redesign process, your time is coming!
In the corporate world, website redesigns every 18-36 months are not unusual. In the nonprofit sector, we often stretch that out to more like every 3-5 years.
But many organizations also include rebrands or refreshes when doing a nonprofit website redesign. Those decisions can make the process last well over a year. In other words, you might barely get a break after launching the new site before someone wants to talk about redoing it again!
Here’s a peek at some of the data we will include in the 2024 Nonprofit Communications Trends Report.
38% planned for 2024
Who Redesigned Their Website in 2023?
Twenty percent of survey participants said their nonprofit completed a website redesign in 2023. Nonprofits with budgets between $1.1 – $5 million were most likely to have done so in the last two years.
Of those nonprofits completing a website redesign in 2023, here’s who also made additional changes:
- 39% did a significant email newsletter template redesign
- 33% made changes to their brand color palette
- 32% did a logo refresh or redesign
- 27% made changes to their brand typefaces/fonts
- 23% did a full rebrand
Who Plans to Redesign Their Nonprofit Website in 2024?
Two hundred organizations, or 38% of the organizations completing our trends survey, say they plan to pursue a significant website redesign in 2024.
Of those organizations, the following percentages also plan to make the following changes:
- 39% plan a significant email newsletter template redesign
- 24% plan a logo refresh or redesign
- 21% plan to change their brand color palette
- 19% plan to change their brand typefaces/fonts
- 14% plan a full rebrand
Of those organizations who plan to redesign their websites in 2024,
- 40% said their current site was designed in 2018 or earlier
- 20% said the current site was designed in 2019 or 2020
- 18% said their current site was designed in 2021 or 2022
We’ll host a brand-new webinar on how to manage a redesign of a nonprofit website in late 2024.
You might also like these posts:
Does Your Nonprofit’s Website Have These Features?
A Quick Guide to Nonprofit Website Redesigns – Hubspot
10 Website Marketing Best Practices for Nonprofits – Nonprofit Tech for Good
