I know a lot of you are wondering how you should be handling your marketing and fundraising efforts right now.
You are not alone in being concerned. Brands from every industry are not sure how they should proceed.
But a new survey by Unruly asked over 2500 consumers how they wanted to connect with brands during the pandemic and the results show that:
People want to hear from you!
Here is the content they want to see the most:
- 49% of respondents want informative content
- 37% are looking for warm and happy content
- 33% want inspirational content
And who is better suited to share all three of those than a nonprofit?
Here is the full breakdown on how people want to connect with brands:
Other key findings from this survey show:
Respondents aged 18-24 are most likely to want brands to create funny or positive content as a distraction (27%), whereas respondents aged 55+ are the most likely to want to hear how brands are supporting their staff (29%).
https://go.unruly.co/l/50182/2020-04-07/d4f5vl
So keep sharing those inspirational stories, funny memes, and behind-the-scenes insights!
And remember:
There is no such thing as a “non-COVID essential” charity.
— Steven Shattuck (@StevenShattuck) April 8, 2020
Every mission matters right now. Any diminished service offering has an impact.
You. All. Matter.
Libraries. Animal Shelters. Park Foundations. Theatres. Everyone.
You are worthy of support.
