Sure, you have your website, email list and social channels urging supporters to take action. But what else can they do to build momentum, sway decision-makers and raise awareness for change?
Lots! Here are 5 tools and resources you should consider to help digitally boost your advocacy campaigns.
1. Twibbon
Twibbon helps you launch campaigns that let supporters change their profile pic in support of your cause. Navigate to Find a Campaign > Causes to see dozens of examples of how your fellow nonprofits are running these campaigns.
2. Thunderclap
Thunderclap helps you amplify your cause by making it easier for a large group of your supporters to tweet and Facebook post (and Tumbler post) your message at the exact same time. Check out the Case Studies section for a behind-the-scenes look at how AmeriCorps, Planned Parenthood, and America Needs STEM Teachers used this tool to boost their campaigns.
3. Phone2Action
Phone2Action is a suite of advocacy tools that helps nonprofits and political campaigns connect supporters directly to decision makers. Tools include embedding a text call-to-action in radio, tv and banner ads; matching advocates to officials’ Twitter and Facebook walls to leave comments; and patch-through calling to officials.
4. Care2 and Change.org
These two companies help nonprofits mobilize grassroots advocates by providing petition and pledge services to nonprofits. They are the bread-and-butter companies for nonprofit email acquisition campaigns.
5. How to Use the Internet to Win in 2016: The Definitive Online Campaigning Guide for Candidates, Activists and Advocates
Digital politics expert Colin Delany has turned his passion for digital politics into a guide that reflects the latest tools, technologies, tactics and other developments in the field of internet politics, including the latest innovations in the 2016 U.S. election cycle.
What are your favorite digital advocacy tools? Share them in the comments section.
