The Nonprofit Communications Trends Report
The 2025 Nonprofit Communications Trends Report Is Now Available!
What’s Inside:
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It’s the “Go-To” Source for What’s REALLY Happening in the World of Nonprofit Communications.
(And our most popular download of the year!)
Curious what other nonprofit communicators are thinking and doing? Need data on best practices? Looking for starting benchmarks? Want clarity on how to do your job more confidently? Need backup to get buy-in from your boss?
It’s all in the free Nonprofit Communications Trends Reports.
The 2025 Report is now available.
The data in the 2025 Report is based on an online survey completed by 463 participants.
Where to Find What Data
In the 2024 Report:
- How nonprofits are using and responding to AI
- The types of social media content nonprofits post most often
- The four most common brand archetypes
- New data on changes made to brand and style guides, websites, and email newsletter templates
- How nonprofits communications staff manages the marcomm budget
In the 2023 Report:
- New data on how nonprofit communications programs respond to crises
- Why nonprofits use social media and how they use video
- Updated data on email list management and other email best practices
- New data on how well your tech platforms integrate
- Updated data on teams size and growth as well as salaries and how to plan for future growth
In the 2022 Report:
- How nonprofit communicators are implementing DEI policies
- New data on communications team sizes and how teams grow
- New data on strategic use of communications
- Updated data on how often nonprofits use 15 different communications channels
- New data on how nonprofit communicators can build healthier habits around time and productivity
In the 2021 Report:
- Impact of the pandemic on nonprofit communicators
- New data on managing time and boundaries
- Relative importance of various communications channels
- Adoption of various email, social media, and messaging best practices.
- Updated data on communications team salaries.
In the 2020 Report:
- New data on nonprofit communications objectives
- New data on how nonprofits manage their email lists
- New data on how nonprofits are engaging supporters on social media
- Updated data on effective communications team models
- The types of skills nonprofit communicators want to develop
In the 2019 Report:
- New data on priority level, experience and effectiveness for 12 marketing strategies
- Updated data on communications teams sizes, structures, and budgets
- Updated communications team salaries, including regional differences
- New data on writing skills, annual report formats, and the use of video
- New data on organizational culture around communications work
Other Popular Resources
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High-Impact, Low-Cost Ways to Build Support for Your Good Cause
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