TWO-PART WEBINAR SERIES
Presented by Kristina Leroux
April 1st and 3rd, 2024
1:00 – 2:00 pm ET (10:00 – 11:00 am PT)
Learn how to manage all aspects of your email marketing and communications for 2025.
Registration for this webinar series is $199.
Recording available if you can’t attend live, but you must register before we close registration.
This is a two part webinar series. Part 1 takes place Tuesday, April 1st and Part 2 takes place Thursday, April 3rd. Both webinars will begin at 1:00 pm ET (10:00 am PT)
This webinar series is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the community.
Why You Need to Attend This Webinar Series
Unbeknownst to many nonprofits, the emails you send to your mailing list go through an increasingly complicated and sophisticated obstacle course before landing in the inbox.
Much like the more familiar social media algorithms, inbox providers like Gmail, Apple, Outlook, and Yahoo are constantly tweaking the algorithms that decide if and when the emails your nonprofit sends will get delivered — or if they go straight to the spam folder.
Based on the data from our previous Nonprofit Communications Trends Report, we know that the overwhelming majority of nonprofits are either unaware of these changes or don’t know how to respond to them.
If your nonprofit doesn’t act to drastically improve your email engagement strategies, you will very likely bring on your own email apocalypse, where your nonprofit’s emails increasingly go directly to the spam folder, rendering your email marketing campaigns useless.
We’ll explain what you need to know to maintain an engaged list of email subscribers so that your online fundraising, advocacy, and education campaigns are successful.
During this two-part webinar series, you’ll learn:
Don’t leave the future of your email communications and online effectiveness to chance! Learn what you need to know to manage your email program for long-term success.
BONUS!
Participants will also receive a copy of Nonprofit Marketing Guide’s 2025 Email Engagement Playbook, our annual guide with specific instructions and tips for improving your email marketing program.
What Others Have Said About This Webinar Series
“Worth the time and money. So clearly presented and helped me determine several actionable items specific to my organizational needs.” ~ Amy S, Friends of Tryon Creek
“Really timely updates on email practices, design, and expectations. Yearly updates are so helpful on this topic!” ~ TLM
“Extremely useful. I loved the no-nonsense tone of voice and the stellar slides. Not to mention the super actionable, informative content.“~ SE
“This webinar was very informative, a lot of information covered in one hour. I appreciated how attentive the webinar hosts were to the Q&A and chat.” ~ LL
“A lot of great info you can used packed into 2 one-hour segments. My favorite part was seeing all the example emails.” ~ Liz Carver, Aspen Global Change Institute
“You give out good info and I like that you show data backing up what we should and shouldn’t be doing.” ~ KG
“Your org is losing hundreds of dollars in donations because of poor email engagement. This webinar will tell you why to change your email practices, what you need to change now, and how to do it so you get better email engagement. Put what you learn into practice and see better results! I always trust NonprofitMarketingGuide.com to have the most relevant training webinars for nonprofit marketers and communicators. Nonprofit Marketing Guide is my ‘go to’ resource to learn how to do something new or better in my career field.” ~ Scarlett Bauman, Air Force Enlisted Village
“This webinar will help you understand the barriers to reaching your email audience and tips on how to engage/reengage the those you do reach.” ~ KR
“Very practical information and steps to take! This webinar will explain the importance of list management and put you up to speed on best practices, as well as the steps to take to have a smaller, but engaged email lists that will make all the difference when it comes to your email deliverability and engagement.” ~ AG
“Great overview! You covered a lot and did it in a way that felt fresh and engaging — it kept my attention throughout. Not only is Kivi extremely knowledgeable, she’s also passionate about what she’s talking about. The rabbit hole of email marketing can be overwhelming, but Kivi’s energy and authenticity took the drama away and made me feel like I can DO this. Thank you!” ~ Katherine Rogers O’Brien, City of Lakes Waldorf School
“Super practical, informative, up-to-date and relevant info about email list management, easily implementable, simplified the whole mess and offered clear direction about what to do (and also how to sell it internally).” ~Jennifer Watson, Context Communications
“Well worth your time. As usual, they did a great job of taking lots of complex information and putting it all together for me in a concise manner.” ~ Jeanine Marlow, Habitat for Humanity of Rabun County
“Candid and engaging tutorial on your non-profit email list.” ~ NK
“It’s a call to action for non-profit communication leaders to take responsibility for managing their email lists.” ~ Susan Haldane, Threads of Life
“A must watch!” ~ Lisa Biever, The Community Foundation of the Rappahannock River
“Enlightening and demystified some of the deliverability issues around email marketing. found the comments on frequency, personalization, segmenting by interest groups and sending welcome emails with a call to action, to be very helpful insights as well. Culling our big list is still intimidating but the case for doing so was well laid out.” ~ Caleb Cactle, Save Mount Diablo
“A fantastic webinar for those of us who have been in non-profit comms for a long time and who forget that technology changes the playing field.” ~ DB
Meet Kristina Leroux
Kristina Leroux is the COO and Community Engagement Manager at Nonprofit Marketing Guide where she helps nonprofit communicators find what they need to do their job better. She runs the All-Access Pass program, manages and contributes to the webinar and workshop series, manages the Nonprofit Marketing Guide Community, and runs the Nonprofit Marketing Guide blog to which she frequently writes including the popular #NPCOMMLIFE feature. If you have a question about anything at Nonprofit Marketing Guide, she’s your person!
Prior to coming on as a partner at Nonprofit Marketing Guide, she was a successful virtual assistant and worked with clients in the nonprofit sector like Network for Good and CharityHowTo moderating webinars, creating content, managing membership programs, and more.
She is a very active lazy person who enjoys working out and playing tennis and pickleball as well as binge-watching television shows and movies while eating pretty unhealthy snacks. Kristina lives in Auburn, Alabama with her husband, three kids, two bonus kids, and three rescue dogs and a “stray” cat that comes around.
