NEW 60-MINUTE WEBINAR
Presented by Kristina Leroux
Tuesday, March 4, 2025
1:00 – 2:00 pm ET (10:00 – 11:00 am PT)
Ditch the dull messaging and inspire more action, support, and engagement.
Registration for this webinar is $99.
Recording available if you can’t attend live, but you must register before we close registration.
This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the For Pass Holders Only section of our community.
Does your nonprofit’s messaging feel a little… bland? Too formal? Lacking warmth?
You’re not alone. Many nonprofits default to safe, generic language in their emails, websites, and social media only to wonder why their messages don’t resonate.
And despite not getting the results they want, they keep producing the same boring content.
While you don’t have to turn your organization into a hilarious meme-producing, viral video sensation, the content you share still needs to be personable and engaging. It needs to be relevant and accessible. It needs to have a unique perspective. It needs to foster an emotional connection.
It needs to have personality!
Every organization has a distinct voice, but most struggle to define and express it consistently. Whether you’re aiming to be inspiring, bold, playful, or heartfelt, your messaging should reflect that personality and make people feel something when they engage with your content.
And with the rise of AI-generated content, having a strong, authentic personality is more important than ever.
People connect with people, not institutions and definitely not AI. If your communications sound like they were written by a lifeless organization, it’s time for a change.
During this BRAND NEW webinar, we’ll talk about brand archetypes and how you can utilize yours to create more captivating content that resonates with your followers. Once you know and understand your archetype, it will be so much easier to convey your personality, make real connections, and get the results you want.
During this webinar, you’ll learn how to:
It’s time to ditch the robotic tone and create content that truly reflects your organization’s passion and values. Join us to learn simple, effective ways to bring your nonprofit’s personality to life!
BONUS!
Everyone who registers will also receive a copy of Brand Archetypes for Nonprofits. This 21-page e-book will help you learn all about brand archetypes including helping you find yours and how to implement a content strategy around it.
Meet Kristina Leroux
Kristina Leroux is the COO and Community Engagement Manager at Nonprofit Marketing Guide where she helps nonprofit communicators find what they need to do their job better. She runs the All-Access Pass program, manages and contributes to the webinar and workshop series, manages the Nonprofit Marketing Guide Community, and runs the Nonprofit Marketing Guide blog to which she frequently writes including the popular #NPCOMMLIFE feature. If you have a question about anything at Nonprofit Marketing Guide, she’s your person!
Prior to coming on as a partner at Nonprofit Marketing Guide, she was a successful virtual assistant and worked with clients in the nonprofit sector like Network for Good and CharityHowTo moderating webinars, creating content, managing membership programs, and more.
She is a very active lazy person who enjoys working out and playing tennis and pickleball as well as binge-watching television shows and movies while eating pretty unhealthy snacks. Kristina lives in Auburn, Alabama with her husband, three kids, two bonus kids, and three rescue dogs and a “stray” cat that comes around.
