BRAND NEW 60-MINUTE WEBINAR

Presented by Kivi Leroux Miller

Thursday, March 6, 2025

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Find out how to create content that will resonate with your supporters

Registration for this webinar is $99

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP here. 

Struggling to make your nonprofit’s content resonate with supporters? The key isn’t demographic profiles or traditional marketing personas—it’s understanding Engagement Mindsets.

In this BRAND NEW interactive webinar, we’ll introduce you to the four Engagement Mindsets and show you how to align your messaging with the motivations that drive action. Whether your supporters are driven by care, tradition, achievement, or creativity, you’ll walk away with a framework to craft content that truly connects.

We’ll also look at real nonprofit examples and explore ways to shift the writing to better match each of the four engagement mindsets.

Bonus! Get early access to our brand-new Engagement Mindsets Quiz so you can get a head start!

During this webinar, we will cover the key discussion points and considerations for nonprofits that want to develop a storytelling bill of rights, covering the story collection and publications process from start to finish.

What You’ll Learn in This Webinar:

  • The Four Engagement Mindsets – Who they are, what motivates them, and how they engage with nonprofit content

  • How to identify your nonprofit’s dominant engagement mindset – Use our new quiz and validate the answer with additional guidance in the webinar

  • Content strategies for each mindset – The best messaging, storytelling techniques, and visuals to use for each type

  • Effective calls to action – How to craft compelling CTAs that inspire action for different engagement mindsets

  • Channel and format preferences – Where to reach each mindset (social media, email, video, blogs, etc.)

  • How to refocus your content – Learn from real-world nonprofit examples of what works (and what doesn’t) and how to repurpose your current content to better match your chosen engagement mindset

If you are looking to sharpen your messaging, craft more compelling appeals, and connect with your community on a deeper level, this new webinar is for you.

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs, love their work, and lead their teams through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.

She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications that are often used in college and certificate programs.

  • CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media)
  • Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award, published by Wiley & Sons)
  • The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Second Edition (First published in 2010 and re-released in 2021 by Wiley & Sons).

Because she can’t get enough of nonprofits and entrepreneurship for good, Kivi serves as the treasurer of the Davidson County Local Food Network and the Lexington Book Festival (Lexington, NC) and she co-founded a baking business with her teenage daughter called Rabble & Rise Baking Co.

After attending college in the San Francisco Bay Area and a few years working in Washington, DC, Kivi moved to rural North Carolina where she has lived for the last twenty years with her husband, two teenage daughters, and seven rescue cats, including a tripawd. She enjoys year-round gardening, baking, vegetarian cooking, hiking, and kayaking.