Uh oh! You Missed Setting and Measuring Nonprofit Communications Objectives and Indicators

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60-MINUTE WEBINAR

Presented by Kivi Leroux Miller

Thursday, February 15, 2024

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn practical and strategic ways to track your communications work so you can learn what works and adjust for even better results.

Registration for this webinar is $99.

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP here. 

Trying to measure the results of your nonprofit communications work can be overwhelming. You have so many choices! You also know the easy-to-track vanity metrics don’t count for much.  So what should you do?

We’ll help you sort it out with our new Nonprofit Communicator’s Guide to Objectives and Performance Indicators.* We’ll walk through it on the webinar and highlight the decisions you’ll need to make as you step through the included worksheets.

*Whether you use KPIs, OKRs, or some other framework to measure progress or results, you can customize this guide to your needs. And yes, it explains the differences in these terms.

During this webinar, you’ll learn about:

  • Several frameworks for measuring communications work, even if your organization marketing goals are murky.

  • How to find the just-right-for-you “goldilocks” indicators to track based on your specific objectives and abilities, without spending any additional money

  • Our menus of favorite metrics to start with given either your marketing objective, your communications channel, or ideally, the combination of the two.

  • How to set the actual numbers in your metrics, including benchmarking against yourself and others.

With good data in hand, making the case for changes in strategy, more staff, and a budget increase becomes much easier. You can do this!

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs, love their work, and lead their teams through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.

She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications that are often used in college and certificate programs.

  • CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media)
  • Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award, published by Wiley & Sons)
  • The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Second Edition (First published in 2010 and re-released in 2021 by Wiley & Sons).

Because she can’t get enough of nonprofits and entrepreneurship for good, Kivi serves as the president of the Lexington Farmers Market Association (Lexington, NC) and co-founded a baking business with her teenage daughter called Rabble & Rise Baking Co.

After attending college in the San Francisco Bay Area and a few years working in Washington, DC, Kivi moved to rural North Carolina where she has lived for the last twenty years with her husband, two teenage daughters, and seven rescue cats, including a tripawd. She enjoys year-round gardening, baking, vegetarian cooking, hiking, and kayaking.