60-MINUTE WEBINAR

Presented by Anysa Holder

Tuesday, May 20th

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn practical and strategic ways to track your communications work so you can learn what works and adjust for even better results.

Registration for this webinar is $99 $49.

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP here. 

Trying to measure the results of your nonprofit communications work can be overwhelming. You have so many choices! You also know the easy-to-track vanity metrics don’t count for much.  So what should you do?

We’ll help you sort it out with our new Nonprofit Communicator’s Guide to Objectives and Performance Indicators.* We’ll walk through it on the webinar and highlight the decisions you’ll need to make as you step through the included worksheets.

*Whether you use KPIs, OKRs, or some other framework to measure progress or results, you can customize this guide to your needs. And yes, it explains the differences in these terms.

During this webinar, you’ll learn about:

  • Several frameworks for measuring communications work, even if your organization marketing goals are murky.

  • How to find the just-right-for-you “goldilocks” indicators to track based on your specific objectives and abilities, without spending any additional money

  • Our menus of favorite metrics to start with given either your marketing objective, your communications channel, or ideally, the combination of the two.

  • How to set the actual numbers in your metrics, including benchmarking against yourself and others.

With good data in hand, making the case for changes in strategy, more staff, and a budget increase becomes much easier. You can do this!

Anysa Holder headshotMeet Anysa Holder

Anysa Holder has spent nearly two decades working across nonprofits, healthcare, and finance, but the social impact sector is where she has always belonged. She currently serves in a senior leadership role at a national nonprofit while also consulting for organizations looking to strengthen their marketing, fundraising, and advocacy efforts.

She co-chairs a national network of fundraisers and serves on several advisory boards, including those focused on children’s mental health and university-level marketing education—both areas she is passionate about.

As a Senior Advisor with Nonprofit Marketing Guide, she brings that same passion to teaching and mentoring nonprofit professionals, helping them tell their stories more effectively and connect with the right audiences.

Anysa is a certified Project Management Professional (PMP), a pursuit fueled by her commitment to helping mission-driven organizations move from ideas to action. Whether launching a campaign, restructuring a team, or executing a new strategy, she thrives on creating the structure and momentum needed to turn big visions into meaningful impact.

Outside of work, she enjoys discovering new hiking trails with her fur-child, Paulo, and hosting LRDPs (Living Room Dance Parties) with family and friends. She recently earned her boating license and hopes to one day partner with local organizations to introduce more people to the water—an experience that, like her work, is all about guiding people through new territory with confidence and direction.