UPDATED 60-MINUTE WEBINAR

Presented by Kristina Leroux

Thursday, February 20, 2025

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Tired of trying to keep up with social media best practices? We’ll get you up to speed on all the social media trends in one hour.

Registration for this webinar is $99.

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the For Pass Holders Only section of our community. 

The speed at which the rules of the game change with social media is a huge frustration for nonprofit communicators.

You have so much to do, and just when you think you understand what’s happening, boom! The social media companies change how everything works.

  • Ask nonprofit communicators what takes more time than it should for questionable return and the answer you’ll hear most often? Social Media.
  • What part of their to-do list seems like a bottomless pit that gets deeper every day? Social Media.
  • The work they would give to someone else on their team if they could? Social Media.
  • Where the rules of your job, including what works and what doesn’t, are constantly changing? Social Media.

While we don’t have any control over those changes, we do have control over how we respond to them.

Social media feels more unpredictable than ever, and you will need to make some tough calls this year like deciding which platforms are worth your time, what content truly connects, and what to let go of.  This webinar will help you make those decisions.

Join us and let us get you up to speed with all the latest social media trends especially for nonprofits.

During this webinar, you’ll learn about:

  • The latest changes to all of the major social media platforms as well as some changes that may be on the horizon. We’ll do the homework and the video watching and the reading so you don’t have to. The time we’ll save you here is worth the webinar registration alone!

  • Ways to adjust to the changes – known and unknown – using our future-proofed social media strategy framework.

  • How other nonprofits are using social media. We’ll share lots of real-world examples so you can see these trends in action.

  • When to Just Say No and to dial back your presence on a social media channel.

Love it or hate it, you have to figure out how to manage social media now and in the future. This webinar will help you get in the right frame of mind to do that successfully.

BONUS!

All registrants get a copy of What Nonprofits Need to Know About Social Media in 2025. This 30+ page e-book contains:

  • Demographics
  • How Often and Best Times to Post
  • Character Limits and Recommended Image Sizes
  • What to Post and Best Practices
  • Other Trends to Keep an Eye on

In each section, you’ll find the latest data on:

  1. Facebook
  2. Instagram
  3. TikTok
  4. X (formerly Twitter)
  5. YouTube
  6. LinkedIn

What Others Have Said About This Webinar

“I can’t wait to read the e-book [the bonus handout]! I always study the social media trends e-book carefully every year and our social media has improved every year as a result.” ~ LK

“I appreciated the slide deck and bonus material (which was awesome!).” ~ KW

“This was a very detailed overview of key trends in social and manageable ways to tap into them. Enjoyed the platform tips and tricks and the tangible examples of sites that are doing a good job of the tips.” ~ CH

“This webinar will help you think more strategically about your org’s content and platforms. My favorite part was Seeing data about different platforms – trends, engagement, etc. – and content people most commonly gravitate to on them.” ~ CM

“Thanks team — you deliver to us stretched thin marcomm pros as always! Top level tips for strategizing which social platforms to use and what content to put on them.” ~ Pam Labadie, Huron River Watershed Council

“Insightful, to the point, and realistic.” ~ AD

“Excellent. So much information!! And thorough.” ~ Michelle Livanos, Guardian Whiskers

“Lots of tips I can implement.” ~ JH

“Good info on how to see where social media is and where you should be. It’s always helpful to see the most current trends because social media is a moving target.” ~ CM

“Thank you for the e-book! I can’t wait to dive deep.” ~ LK

“Thank you! This was a fast and furious download of the state of the state in social media.” ~ Caitlin Marrazzo, The Pew Center for Arts & Heritage

“Fantastic overview of social media trends and recommended best practices. Very helpful, thank you!” ~ MKR

Meet Kristina Leroux

Kristina Leroux is the COO and Community Engagement Manager at Nonprofit Marketing Guide where she helps nonprofit communicators find what they need to do their job better. She runs the All-Access Pass program, manages and contributes to the webinar and workshop series, manages the Nonprofit Marketing Guide Community, and runs the Nonprofit Marketing Guide blog to which she frequently writes including the popular #NPCOMMLIFE feature. If you have a question about anything at Nonprofit Marketing Guide, she’s your person!

Prior to coming on as a partner at Nonprofit Marketing Guide, she was a successful virtual assistant and worked with clients in the nonprofit sector like Network for Good and CharityHowTo moderating webinars, creating content, managing membership programs, and more.

She is a very active lazy person who enjoys working out and playing tennis and pickleball as well as binge-watching television shows and movies while eating really bad snacks. Kristina lives in Auburn, Alabama with her husband, three kids, two bonus kids, and three rescue dogs.