We’ve heard from nearly 1,300 nonprofit staff via our 2016 Nonprofit Communications Trends Survey. Please take it now if you haven’t already.
In one of the new questions, we ask you to fill in the blank:
Our communications/marketing would be more successful if _________________.
Here’s a quick word cloud with the answers to date:
More time, more staff, more money — not a big shocker there. And for many of you, not much hope of significant change on the horizon with any of the three.
I am not trying to minimize how important those things are. I’m just trying to be realistic about what your next steps could be.
When I removed words like time, staff, people, resources, money, budget, communications, and marketing, it looks more like this:
Now we see a somewhat different focus, and perhaps one that you can do something about: getting a better strategy or plan and dedicating existing staff resources to it.
So maybe the better question is, How can you make your communications and marketing more successful given your current resources?
We’ll do a more detailed analysis after the survey closes on November 30. Make sure we hear your voice! Take the survey now.
