2008 Award Winners
Arts & Culture: Where Actors Find Their Space -NYC Theatre Spaces
This clearinghouse for NYC rehearsal and performance spaces uses a double entendre to go beyond a description of its services and highlight the value of its work.
Civic Benefit: Stand Up for a Child -CASA of Southwest Missouri
CASA’s tagline provokes anger, compassion and a desire to help, in just five words.
Education: Stay Close…Go Far. -East Stroudsburg University of Pennsylvania
This simple yet distinctive tagline from East Stroudsburg cuts through the clutter. Its straightforward character mirrors that of the school.
Environment & Animals: Helping Preserve the Places You Cherish -LandChoices
LandChoices’ tagline thoroughly communicates the value of its work while evoking one’s most precious memories of walks in the woods, wildflower meadows and childhood camping trips. There’s a real emotional connection here.
Grantmaking: Make the most of your giving. -The Greater Cincinnati Foundation
This clear tagline articulates the value of the foundation for donors considering an alternative way to give.
Health & Sciences: Improving Life, One Breath at a Time -American Lung Association
This unexpected focus on the breath-a core element of life-gets attention, and understanding.
Human Services: When You Can’t Do It Alone -Jewish Family & Children’s Service of Sarasota-Manatee, Inc.
This tagline tells the story succinctly and powerfully: It’s all about getting help when life becomes overwhelming. It makes a strong emotional connection.
International, Foreign Affairs & National Security: Whatever it takes to save a child -U.S. Fund for UNICEF
UNICEF engages hearts and minds with its passionate focus on helping children. Who could turn down a request for a donation?
Jobs & Workforce Development: All Building Starts With a Foundation -Building Future Builders
Voters enjoyed the word play here: It adds depth of understanding without being glib.
Religion & Spiritual Development: Grounded in tradition…Open to the Spirit -Memphis Theological Seminary (MTS)
MTS conveys the two equally important halves of its values and curriculum in a way that makes you think about the connection.
Other
• The Art of Active Aging -EngAGE
EngAGE surprises with the imagery of active aging and the use of the term “art” to describe the way it does its work.
• Because facts matter. -Oregon Center for Public Policy (OCPP)
This tagline introduces the nature of OCPP’s impact in Oregon and entices the reader or listener to find out more. Its value proposition-the truth-is particularly compelling at a time when facts are frequently disregarded in public debate.
