You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful.
Many online gifts are impulse purchases. So any number of things can detract a potential donor from completing the donation:
- What you say and how you say it
- The images and graphics you use
- What information you ask for
- The check-out experience
Like all of your communications, your website needs to focus on your potential donor. You have less than 25 seconds to make a good impression on first-time visitors to your website.
What do potential donors want to see when they visit your website?
What do they require in order to complete the online giving process?
How can you reduce the irritations that can cause them to abandon the idea of giving?
They want – and you must provide – a Donor Centered Website
If your website needs help, then you’re in luck!
Tom Ahern, direct mail and fundraising expert, is tackling a new frontier in two weeks: donor-centered websites!
During this BRAND NEW training, you will learn how to:
- Welcome strangers into your donor family
- Retain far more new donors
- End up with far more major donors
- Lead first-time visitors toward monthly giving
PLEASE NOTE: This course is NOT about website technology, choosing the right content management system (CMS), payment processor, or other back-end technology solutions.
This training IS about how you write awesome landing and donation pages that get your visitors to give!
3 Options to Join Our Website Training with Tom
Like Tom’s other training programs with us, you have 3 choices:
Option 1: Register for Part 1 and learn how to initiate the giving process and make a great first impression with your website’s visitors. Registration is $99 or free with an All-Access Pass.
Option 2: Register for Parts 1 and 2. You’ll learn the full giving process and how to guide your visitors toward monthly giving. Registration for both webinars is $199.
Option 3: Register for Full E-Clinic. You’ll learn everything you need to know about writing for your website AND get one-on-one feedback on your landing or donation pages from Tom Ahern. Registration is limited to just 12 nonprofits (5 spots are already filled) and is $449.
