You can’t just add a “Donate” button to your nonprofit’s website and expect it to be successful.
Join us this week for Writing a Donor-Centered Website with Tom Ahern. This will be the only time this series is offered in 2016.
Many online gifts are impulse purchases. So any number of things can detract a potential donor from completing the donation:
- What you say and how you say it
- The images and graphics you use
- What information you ask for
- The check-out experience
Like all of your communications, your website needs to focus on your potential donor. You have less than 25 seconds to make a good impression on first-time visitors to your website.
What do potential donors want to see when they visit your website?
What do they require in order to complete the online giving process?
How can you reduce the irritations that can cause them to abandon the idea of giving?
They want – and you must provide – a Donor-Centered Website!
If your website needs help, then you’re in luck!
Tom Ahern, fundraising expert, is presenting a two-part webinar series this week on donor-centered websites.
Writing a Donor-Centered Website
Wednesday, July 27th and Thursday, July 28th
1:00 p.m. Eastern (10:00 a.m. Pacific)
Recordings will be available, but you must register before Part 1 begins in order to receive the recordings. You will then have access to the recordings for two weeks if you purchase before the event begins. We do not sell recordings after an event.
During this training, you will learn how to:
- Welcome strangers into your donor family
- Retain far more new donors
- End up with far more major donors
- Lead first-time visitors toward monthly giving
PLEASE NOTE: This course is NOT about website technology, choosing the right content management system (CMS), payment processor, or other back-end technology solutions.
- Part 1 begins on Wednesday, July 27th at 1:00 p.m. Eastern (10:00 a.m. Pacific).
You can attend just this webinar for $99 and learn the basics of making a great first impression on website visitors.
- Part 2 is the next day, Thursday, July 28th at the same time.
Attend both webinars for $199 and learn everything you need to know about making an impression and how to guide your visitors toward monthly giving.
